A company offering social media management as a service typically provides a range of deliverables to ensure effective online presence and engagement for its clients. Here’s a detailed overview of the key deliverables:

Visual Content: Design graphics, images, and videos tailored to the brand and platform requirements.

Written Content: Create engaging posts, captions, and articles that resonate with the audience and align with the brand voice.

Content Calendar: Develop a monthly or quarterly content calendar that schedules posts, campaigns, and promotions.

Regular Posting: Manage the posting schedule to ensure consistent and timely updates across all platforms.

Scheduling Tools: Utilise social media management tools (like Hootsuite or Buffer) to automate posting and optimize timing for audience engagement.

Engagement: Monitor and respond to comments, messages, and mentions to foster community interaction and build relationships.

Reputation Management: Address any negative feedback or comments promptly and professionally to maintain a positive brand image.

Performance Metrics: Track key performance indicators (KPIs) such as engagement rates, reach, impressions, and follower growth.

Monthly Reports: Provide detailed reports summarizing social media performance, insights, and recommendations for improvement

Ad Campaign Creation: Develop and manage social media advertising campaigns, including targeting, budgeting, and creative assets.

Performance Tracking: Monitor ad performance and adjust strategies based on analytics to maximize return on investment (ROI).

Benchmarking: Analyze competitors’ social media strategies, content, and engagement to identify opportunities and threats.

Trend Monitoring: Stay updated on industry trends and best practices to keep the client’s strategy relevant and effective.

Workshops: Offer training sessions for the client’s team on best practices for social media engagement and content creation.

Ongoing Consultation: Provide strategic advice and recommendations based on evolving trends and performance data.

In summary, a comprehensive social media management service includes strategy development, content creation, community management, analytics, and more. These deliverables work together to enhance a brand's online presence, engage its audience, and achieve its marketing goals.