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Welcome to the world of online advertising.

Ever since the inception of online advertising advertisers have been able to enjoy two key features not offered by “traditional media” - accountability and measurability.

Marketers are able to generate detailed reports on the effectiveness or lack thereof of adspend for specific quarters and campaigns.

Client brief

A document which contains details about your campaign’s primary goal as well as to ascertain your advertising campaign’s media and messaging requirements.

Our analysis of this document will provide us with answers to the campaign’s media selection, target audience, duration, daily spend, demographic, etc.

Keyword research

Keyword and keyphrases are the very foundation of a successful online campaign.
Seonerd build, manage and adjust a list of words and phrases that your customer is most likely to use when browsing the internet.
These words and phrases with their associated costs (current bids) and its ratings:  cost per click; difficulty and frequency are reported back on - monthly.


Adspend results

The two types of outcomes resulting from the Seonerds Marketing Team’s online advertising campaigns are firstly “awareness” and/or  secondly “sourcing reach”.

In “awareness” type advertising the goal is to inform a potential customer of your product/service by creating adverts that appear when your customer browses sites on the internet, either strongly or loosely associated with your business.  

The Seonerds' team ensure that your advert is displayed on pre-approved websites and influencer profiles 

The sourcing outcome ensures that when a potential customer specifically searches for a product or service similar to yours that your company is found.

Amongst many other online profiling techniques, both these approaches make use of keywords or keyphrases in their attempt to, (as accurately as possible), profile a consumer.